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Product Management

Master the skills to define, prioritize, and manage the entire product lifecycle, from ideation to launch and beyond.

₦50,000

What you’ll learn

Defining Product Strategy: Develop a clear vision, mission, and roadmap for your product.
User-Centered Design: Understand user needs, conduct user research, and build products that users love.
Market Analysis & Competitive Research: Analyze market trends, identify competitors, and understand your target audience.
Agile Product Development: Understand Agile methodologies, participate in sprints, and work effectively in cross-functional teams.
Product Roadmapping & Prioritization: Create and manage product roadmaps, prioritize features, and make data-driven decisions.
Product Requirements Documentation: Write clear, concise, and testable user stories and acceptance criteria.

Course structure

Module 1: Foundations of Product Management

Introduction to Product Management principles
Defining Product Strategy and Vision
User-Centered Design Fundamentals

Module 2: Market Research & Analysis

Competitive Analysis & Market Research Methods
Understanding User Needs & Conducting User Research
Data Analysis & Interpretation for Product Decisions

Module 3: Product Roadmapping & Prioritization

Creating and Managing Product Roadmaps
Feature Prioritization Techniques
Feature Prioritization Techniques

Module 4: Product Requirements & Documentation

Writing User Stories and Acceptance Criteria
Product Requirements Documentation Best Practices
Collaboration & Communication within Agile Teams

Module 5: Product Launch & Growth

Go-to-Market Strategy & Product Launch Planning
Product Metrics & Key Performance Indicators (KPIs)
Product Iteration & Continuous Improvement

Who Should Apply

Aspiring Product Managers: Individuals seeking to transition into a career in product management.

Recent Graduates: Graduates with a passion for technology and an interest in building impactful products.

Professionals in Related Fields: Individuals with experience in marketing, design, engineering, or related fields who are looking to enhance their product management skills.

Entrepreneurs: Entrepreneurs and startup founders who want to build successful products and scale their businesses.

What Students Are Saying

In their own words. Hear directly from our Hivers

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Let's Connect

Get in touch – we’d love to hear from you and discuss how we can collaborate.

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MediaLab

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Product Marketing

Product Management

₦50,000

What you’ll learn

Course structure

Module 1: Foundations of Product Management

Module 2: Market Research & Analysis

Module 3: Product Roadmapping & Prioritization

Module 4: Product Requirements & Documentation

Module 5: Product Launch & Growth

Who Should Apply

What Students Are Saying

Related Bootcamps

Web Design

₦50,000

Designing for Users

₦20,000

Design Thinking

₦40,000

Let's Connect

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