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Product Marketing & Sales

8 weeks
Beginner - Mid Level
The Product Marketing & Sales Accelerator is a hands-on experience training for ambitious creatives, career professionals and founders ready to master the art of selling Tech products people actually want. In just 6 weeks, you'll learn how to position products, attract customers, create irresistible offers, and drive real conversions using practical frameworks, live projects, and AI-powered tools. Learn real-world execution that helps you build in-demand skills in Product Marketing and Sales.

N50k($50).

Apply Now
  • Deadline: 20th August
  • Classes start 1st August, Live classes: Saturdays: 4pm Wat. and weekday for assignments and meetups.

What you’ll learn

Course structure

Week 1: Understanding Products, Customers & Value

  • What Product Marketing really is
  • Difference between marketing, branding, and sales
  • Understanding customer pain points
  • How to identify target audiences
  • Building value propositions people care about
  • Introduction to customer psychology

Week 2: Content Marketing, Messaging and Storytelling

  • Product positioning fundamentals
  • Crafting compelling messaging and copy writing
  • Storytelling for marketing
  • Emotional triggers in buying decisions
  • Creating simple marketing hooks
  • Content and Social Media planning and automation with AI tools

Week 3: Media Buying and Advertising

  • Introduction to media buying and paid marketing
  • How digital ads work (Meta, Google, TikTok basics)
  • Lead generation that works
  • Understanding ad objectives: awareness, traffic, conversions
  • Audience targeting and segmentation basics
  • Budgeting and campaign planning for beginners
  • Ad creatives: what makes people stop scrolling and click

Week 4: Sales Closing Techniques

  • Sales psychology
  • Understanding tech buyer objections
  • Building trust during tech sales conversations
  • Intro to lead generation
  • Sales funnels 
  • Closing techniques that feel natural

Week 5: Analytics

  • Marketing & sales analytics
  • Key metrics in product marketing and sales
  • Understanding reach, engagement, conversion, and retention
  • Tracking campaign performance
  • Basics of customer behavior analysis
  • Using analytics tools and dashboards
  • Making data-driven marketing decisions

Week 6: Sales Pitch and Communication

  • Making Sales Pitch that close deals
  • Communicating strategy clearly
  • Cold calling, cold messaging,etc
  • Receiving and implementing feedback
  •  

Week 7: Portfolio Building and Career Services

  • Portfolio building
  • Career pathways in Product Marketing & Sales
  • Expanding

Week 8: Demo and Graduation

  • Capstone project Demo
  • Graduation
  • Certification

Who Should Apply

  • Aspiring Tech and Marketing Professionals
  • Entrepreneurs, Founders and CEOs: Entrepreneurs and startup founders who want to understand marketing and sales to scale.
Voices of the Hive

In Their Own Words

The ProdotHive experience, in their own words. Hear directly from our satisfied customers.

It was amazing! I learned alot and also understood more about product management. Overall, the experience was great.

Ramlatu Muhammad

Product Manager
The training was an eye-opener to skills like Idea validation and building, Creating user personas, user journey mapping and finding balance between solving user's needs and the satisfaction that comes with the users engaging with the solution. What stood out the most was how each session delivered real value. It was practical, clear, and actionable. Every class with Prodothive felt like a hit I didn’t want to miss. The program helped me understand how to validate ideas and structure them into workable MVPs. It was truly worth every minute spent, and I’m grateful to have been part of such an impactful journey.

Aremo Adeola Abosede

Product Manager
The ProdotHive Ideas to MVP training has been one of the best experiences I have had this year. It helped me clearly understand what it really takes to build a solid product. After trying and failing as a solo founder, I finally saw where I was going wrong. Thanks to ProdotHive, I now have the clarity, tools, and mindset to move my ventures forward the right way. Highly recommended for any founder serious about building something real.

Mac-collins Lawal

Product Manager
It was amazing! I learned alot and also understood more about product management. Overall, the experience was great.

Ramlatu Muhammad

Product Manager
I had hands on practical experience that made me realize that I can do alot more than I thought I could. The training was perfect. I can't wait for more trainings like this.

OLIVIA CHINENYE ODOEMENA

Product Analyst

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